Drive Revenue Growth with Data-Driven Digital Experiences Using Optimizely
We help enterprises increase conversions by 20–50% through experimentation, personalization, and scalable digital experience platforms.
Leader
Increase Conversion Rates with A/B Testing
2x
Reduce Customer Acquisition Cost
100%
Improve Customer Lifetime Value
At Scale
Deliver Hyper-Personalized Experiences
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Turn Your Digital Platform into a Predictable Growth Engine
Move beyond guesswork. Use Optimizely’s experimentation, AI, and data platform to drive measurable revenue, faster releases, and personalized customer experiences at scale.
Conversion Optimization Engine
Continuously improve conversion rates with data-backed experimentation. Run A/B tests, validate ideas faster, and increase revenue without increasing traffic.
Scalable Digital Experience Platform
Build future-ready websites with headless, hybrid, or composable architecture on .NET. Launch faster, scale effortlessly, and reduce development dependency.
Revenue-Driven Commerce Experience
Unify content and commerce to deliver seamless buying journeys. Increase average order value and reduce drop-offs across B2B & B2C channels.
AI-Powered Content & Personalization
Leverage AI to generate, optimize, and personalize content in real-time. Deliver the right message to the right user—automatically.
Unified Customer Intelligence
Create a 360° customer view using real-time data. Enable smarter decisions, targeted campaigns, and higher customer lifetime value.
Faster Releases, Lower Risk
Deploy features safely with controlled rollouts and instant rollbacks. Reduce downtime, improve stability, and accelerate innovation cycles.
What We Build
We leverage the full Optimizely stack to create seamless, high-performance digital experiences.
The .NET & Cloud Stack
Optimizely One
.NET 6/7/8
C#
React
Azure
GraphQL
Redis
SQL Server
TypeScript
DockerOptimizely .NET Core Migration Guide
Move from CMS 11 to CMS 12 for 4x performance.
Opal AI
Scientific Delivery
Data-driven development from start to finish.
Audit
DXP maturity assessment
Design
Component architecture & UI
Build
.NET & React development
Test
Experimentation setup
Deploy
Azure DXP Cloud launch
Industries We Serve
Retail
Personalized Commerce
Finance
Secure Portals
Manufacturing
B2B Catalogs
Healthcare
Patient Experience
Media
Subscription Mgmt
Travel
Booking Engines
ISO 27001
SOC 2 Type 2
GDPR Compliance
Data Residency
Enterprise Compliance
We ensure your Optimizely implementation adheres to strict global security standards.
Why Murmu Software Infotech?
8+
Years Optimizely Exp
40+
DXP Projects
Cert
Developers
100%
Migration Success
24/7
Cloud Support
Ready to Optimize?
Transform your digital presence with the only DXP built for experimentation.
FAQ
Optimizely Development Services focus on building, optimizing, and scaling digital experience platforms (DXP) that improve customer engagement, conversions, and revenue. By leveraging experimentation, personalization, and data-driven insights, businesses can make smarter decisions, reduce marketing waste, and accelerate growth. 👉 Business Impact: Higher ROI, faster deployment, and improved user experience across all digital channels.
Unlike traditional CMS platforms, Optimizely provides a data-driven experimentation and personalization ecosystem. It enables businesses to test, analyze, and optimize digital experiences in real time, ensuring every change is backed by measurable results. 👉 Key Advantage: Move from guesswork to validated decision-making.
Optimizely uses A/B testing, multivariate testing, and AI-powered personalization to deliver tailored experiences to users. This ensures that customers see the most relevant content, offers, and journeys, significantly increasing engagement and conversion rates. 👉 Typical Results: 20–40% improvement in conversion rates.
Yes, we specialize in seamless migration from legacy CMS platforms to Optimizely, ensuring zero data loss, improved performance, and enhanced scalability. Our migration approach minimizes downtime and ensures a smooth transition without impacting your business operations. 👉 Outcome: Faster, scalable, and future-ready digital platform.
Yes, we offer both headless and hybrid CMS solutions using Optimizely, allowing businesses to deliver content across web, mobile, apps, and other digital touchpoints through API-driven architecture. 👉 Benefit: Omnichannel experience with faster content delivery.
The timeline depends on project complexity, but most implementations range from 4 to 12 weeks. We follow an agile development approach to ensure faster delivery, continuous improvements, and quick time-to-market. 👉 Value: Reduced deployment time and faster ROI realization.
Yes, we provide end-to-end support, maintenance, and continuous optimization services. This includes performance monitoring, feature enhancements, A/B testing, and personalization strategies to ensure long-term success. 👉 Result: Continuous growth and platform stability.
We focus on data-driven strategies, including experimentation frameworks, performance tracking, and analytics integration. Every feature and campaign is tested and optimized to ensure measurable business outcomes. 👉 Core Goal: Maximize ROI through continuous improvement and insights.
