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Healthcare Platform Migration to Sitecore XM Cloud | AI Search Case Study
Case Study & Journal
Case Study: Enterprise Healthcare Platform Migration to Sitecore XM Cloud + Next.js P Prem M. May 11, 2026 3 Min Read In This Article Murmu Software Infotech contributed to the modernization and migration of a large-scale enterprise healthcare marketing website and member portal from Sitecore XP to Sitecore XM Cloud Headless CMS with a modern Next.js rendering host architecture.
The project focused on transforming a legacy healthcare digital ecosystem into a:
Scalable headless CMS platform AI-powered search experience Personalized healthcare journey High-performance composable architecture The platform included:
Healthcare marketing websites Member portals Doctor & pharmacy search systems Drug/formulary search modules Medical plan management systems Business Challenges The legacy Sitecore XP platform faced several limitations:
1. Legacy CMS Limitations Heavy developer dependency Difficult component maintenance Limited content flexibility
2. Complex Healthcare Modules Drug & formulary search Doctor/provider search Plan finder systems Pharmacy search modules Personalized healthcare experiences These required modernization for better scalability and performance.
3. Search & Personalization Challenges More relevant healthcare search results Better medication discovery Personalized plan recommendations Faster healthcare information access
Deliver AI-Powered Healthcare Search, Personalization & Faster Content Experiences
Solution Delivered We upgraded and migrated the platform to:
Sitecore XM Cloud Next.js rendering host Sitecore JSS architecture GraphQL-based rendering system The modernization significantly improved: ➜ Performance ➜ Scalability ➜ Search relevance ➜ Content editing flexibility ➜ Personalization capabilities
Key Contributions & Features
1. Discovery & Migration Planning Initially, our team performed detailed platform analysis:
Activities: Identified all existing Sitecore components Analyzed complex business modules Identified search workflows Reviewed third-party integrations & APIs Evaluated form integrations This ensured a smooth and scalable XM Cloud migration strategy.
2. Sitecore XM Cloud Component Development Rebuilt the platform using:
Sitecore XM Cloud JSS components Reusable headless architecture Experience Editor editable components
Implemented: ➜ Custom templates ➜ JSON renderings ➜ Rendering host components ➜ Data source items ➜ Dynamic rendering workflows
Some out-of-the-box XM Cloud components were also customized and extended.
3. Next.js Frontend Development Developed modern frontend components using:
Next.js Tailwind CSS Sitecore SDK
Focus Areas: ➜ Responsive healthcare UI ➜ High-performance rendering ➜ SEO-friendly architecture ➜ Reusable component ecosystem
4. GraphQL-Based Rendering Architecture Integrated GraphQL rendering components Component-level GraphQL queries Dynamic data rendering workflows
Benefits: ➜ Faster content delivery ➜ Flexible rendering architecture ➜ Improved frontend performance
5. AI-Powered Sitecore Search Implemented advanced Sitecore Search AI with:
Search relevancy optimization Exact healthcare search results Intelligent filtering
6. Drug & Medicine Search System One of the core healthcare features implemented.
Features: Search medicines/drugs Find exact medications Discover alternative medicines if unavailable
Benefits: ➜ Improved healthcare accessibility ➜ Better member experience ➜ Faster medication discovery
7. Healthcare Finder Modules Integrated advanced healthcare search modules including:
✔ Find Doctor Search Search doctors/practitioners using:
ZIP code Doctor name Location
✔ Find Formulary & Pharmacy Search pharmacies Explore formularies Access medication information easily
✔ Plan Finder Module Integrated healthcare plan search and discovery workflows directly into marketing websites.
8. Content Hub Integration Integrated Sitecore Content Hub for:
Image management PDF/document management Centralized media workflows
9. Personalization Implementation Implemented page-level personalization to deliver:
Contextual healthcare experiences Dynamic marketing content Personalized user journeys
Portal Development Developed healthcare portal features for:
Medical plan management Doctor listings Formulary management Pharmacy information access
Deployment & Architecture
Infrastructure: Sitecore XM Cloud deployment Next.js rendering host Headless composable architecture
Benefits: ➜ Scalable enterprise deployment ➜ Faster frontend performance ➜ Flexible content delivery
Technologies Used
1. CMS & Headless Sitecore XM Cloud Sitecore JSS Sitecore Search AI Sitecore Content Hub
2. Frontend
3. Backend & APIs GraphQL APIs Third-party healthcare integrations
Deployment XM Cloud Deploy Vercel Rendering Host
Business Impact
🗲 Key Outcomes Modernized healthcare digital ecosystem Faster and more relevant healthcare search Improved personalization capabilities Reduced developer dependency Flexible editable marketing platform Better healthcare plan and provider discovery
Result The project successfully transformed a legacy healthcare platform into a: ✔ Modern headless healthcare ecosystem ✔ AI-powered healthcare search platform ✔ Personalized digital healthcare experience ✔ Scalable enterprise Sitecore XM Cloud architecture
Delivering improved performance, flexibility, search relevance, and long-term scalability for healthcare digital experiences.
Frequently Asked Questions What is Case Study: Enterprise Healthcare Platform Migration to Sitecore XM Cloud + Next.js?⌄ Explore how we modernized an enterprise healthcare platform using Sitecore XM Cloud, Next.js, AI-powered healthcare search, personalization, doctor finder, and pharmacy search integrations.
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